Cookie policy

The Neo website uses cookies to store information that allows us to analyse website usage, which helps us to improve user experience and monitor the effectiveness of our marketing campaigns.

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser and will contain some anonymous information such as a unique reference, website’s domain name, and a small amount of text.

What types of cookies do we use?

This website uses functional cookies to record our users’ acceptance of cookies, analytical cookies to identify usage trends, and marketing cookies to monitor the effectiveness of our marketing campaigns.

Functional cookies

This website uses functional cookies to record our users’ acceptance of cookies. If you do not allow cookies using the banner at the bottom of the website, this website will not store any cookies on your device.

Analytical cookies: Google Analytics

We use Google Analytics to analyse website usage and identify ways in which we can improve user experience. Google Analytics uses cookies to store anonymous information that allows the service to monitor trends in user behaviour. The information collected includes general usage data like the pages visited, the time a visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.

These cookies report website trends; they do not identify individual visitors and visitors cannot be tracked across multiple sites. To opt out, you can simply deny the use of cookies in the cookie banner at the bottom of the page. You can also disable and delete cookies in your browser, as explained at the end of this article.

Marketing cookie: LinkedIn Insight Tag

The LinkedIn Insight Tag enables campaign reporting to help us unlock valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock additional insights about members interacting with our LinkedIn adverts.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamps, and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor’s browser until they delete the cookie, or the cookie expires (there’s a rolling six-month expiration from the last time the visitor’s browser loaded the Insight Tag).

LinkedIn doesn’t share the personal data of members with Neo; they only provide reports and alerts (which do not identify members) about Neo website audience and ad performance.

You can opt out of LinkedIn cookies on your LinkedIn settings page, and we recommend that you read their cookie policy for more information.

How to delete cookies

If you want to restrict or block the cookies that are set by our website, you can do so through your browser settings. If you need help, you can visit, which contains comprehensive information on how to do this on a wide variety of browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

Cookies used on this website

The following table shows the cookies that this website will store (if you allow cookies), along with their purpose and how long they will be stored for.

TypePurposeCookie nameExpiry timeTransfer to
FunctionalNeo cookie consentcookieconsent_status2 yearsNeo (EU)
 Neo cookie consentnsc_bar_cs_done2 years 
AnalyticalGoogle Analytics_ga2 yearsUSA
Google Analytics_ga_2 years 
Google Analytics_gid1 day 
Google Analytics_gat_10 minutes 
MarketingLinkedIn Insightsbcookie2 yearsUSA
LinkedIn Insightsli_gc6 months 
LinkedIn Insightsli_mc6 months 
LinkedIn InsightsAnalyticsSyncHistory1 month 
LinkedIn InsightsUserMatchHistory1 month 
LinkedIn Insightslidc1 day 
LinkedIn Insightsln_or1 day 
 LinkedIn InsightslangSession 

For any additional questions related to the use of cookies, please contact